
Brand Director
Brought on as first brand director to lead brand and integrated marketing for fast-paced B2B SAAS startup enabling engineers to develop transformative products using 3D printing in automotive, aerospace/defense, medical, consumer and energy industries. Quickly added product, social, content and education marketing responsibilities. Worked with executive team, creative director and outside resources to create nTop's first brand work.
01
Video
Brand Video
I created this brand video to highlight nTop with our new creative look. Used minimal external resources leveraging existing creative assets.
02
Marketing Guide
Industrial Technology
This was a guide my team developed to use as a key asset for our integrated marketing efforts. It was a downloadable guide housed on our website. Additional ads and elements were created from it to create an integrated marketing campaign in 2023. Embedded use cases and case studies in it that were also used separately.
03
Marketing Guide
Medical Industry
This was our first industry-specific guide that my team developed for medical applications of our mass customization applications in 2022. Use cases and case studies in key areas were embedded in it and used separately. We updated it to reflect our new name and branding in 2023.
04
Leadership Podcast
CEO and Customer
Coordinated and executed podcast with a key customer and my CEO on a leading trade media podcast.